5. How we use your personal data
We will only use your personal data when the law allows us to. We will most commonly use your personal data in the following circumstances:
- Where we need to perform the contract for services we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
To register you as a new customer |
(a) Identity
(b) Contact |
Performance of a contract with you |
To process collections and make payments to you:
(a) Manage payments, fees and charges |
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications |
Performance of a contract with you |
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy notice
(b) Asking you to leave a review or take a survey |
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our services) |
To enable you to partake in promotions |
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our services, to develop our services and grow our business) |
To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity
(b) Contact
(c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation |
To deliver relevant Website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical |
Necessary for our legitimate interests (to study how customers use our services, to develop our services, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our Website, services, marketing, customer relationships and experiences |
(a) Technical
(b) Usage |
Necessary for our legitimate interests (to define types of customers for our services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about services that may be of interest to you |
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications |
Necessary for our legitimate interests (to develop our services and grow our business) |
To conduct the recruitment process for potential job applicants |
(a) Identity
(b) Contact
(c) Background Data |
Necessary for our legitimate interest of keeping details of candidates for our internal compliance |
CCTV on premises |
(a) Identity |
Necessary for performance of task carried out in public interest / exercise of official authority |
To develop and maintain business relationships |
(a) Identity
(b) Contact |
Necessary for our legitimate interests (to develop our services and grow our business) |
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.
Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time info@www.parkerlanegroup.com.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase.
Cookies
When you visit this website we may store some information (commonly known as a “cookie”) on your computer. Cookies are pieces of information that a website transfers to your computer’s hard drive to store and sometimes track information about you. We use cookies to track how this website is used and to improve and update its content.
The cookies we use are listed below:
Name: The name of the cookie will be a randomly generated code of numbers and letters (e.g. 4ce4a937bc0d61e97b19461c80de8c06)
Value: The value of the cookie will be a randomly generated code of numbers and letters (e.g. 6ld0tg2kukmqrh45sg4ip1adt7)
Host: www.parkerlanegroup.com
Expiry: End of Session
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly.
This website also uses Google Analytics, a web analytics service provided by Google Inc. (“Google”) which is based outside the EEA, to help us to analyse the traffic to this Website. You can find out more about this service at https://policies.google.com/privacy?hl=en-GB&gl=uk.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may share your personal data with the parties set out below for the purposes set out in the table above.
- Third Parties including:
- Service providers acting as processors based who provide IT and system administration services.
- Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based within the EEA who provide consultancy, banking, legal, insurance and accounting services.
- Recruitment Agents based in the EEA.
- HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom.
- Service providers including couriers to fulfil our services.
- We may transfer your personal information to a third party as part of a sale of some or all of our assets and undertaking to any third party or as part of any business restructuring or reorganisation, but we will take steps with the aim of ensuring that your privacy rights continue to be protected.
- With your express consent we may share your information with one of our carefully selected business partners or to other carefully selected third parties to enable them to send you information which may be of interest to you. You can tell us to stop this at any time by sending an e-mail to info@www.parkerlanegroup.com
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.